News | June 15, 2012

Join The Effort To Make Water Visible...WATER'S WORTH IT

Source: Water Environment Federation (WEF) - WEFTEC 2018

Additional resources are now available on the campaign website, deadline is extended for video contest

The Water Environment Federation (WEF) is encouraging everyone in the water sector to join the growing number of utilities, WEF Member Associations, and other water organizations who are using the WATER’S WORTH IT campaign to help raise awareness about the value and importance of water.

To support this call to action, WEF has added new resources to — including a new 30-second PSA and five new customizable fact sheets — and has extended the deadline of the Your Voice video contest to August 20, 2012.

Launched to the U.S. water sector on March 22, 2012, WATER’S WORTH IT is an on-going, broad-based public awareness campaign that will help to answer the question about how our actions, attitudes, and the things we most value are so closely connected with water. Everyone, from water professionals to the general public, is encouraged to visit the campaign website, take the WATER’S WORTH IT pledge, and join this coordinated effort to raise awareness about the value and importance of water.

“Reaction to the campaign has been overwhelmingly positive and many are finding creative ways to incorporate the campaign into existing or new outreach efforts,” said WEF Executive Director Jeff Eger. “A number of our Member Associations have incorporated WATER’S WORTH IT into their websites and annual conferences while some utilities have included the tagline on their truck decals and postal stamps. Since the campaign is designed to either complement existing public information materials or stand on its own, the sky’s the limit on how it can be used.”

WEF is encouraging the water sector to take advantage of the free, customizable materials available in the campaign’s online toolkit. The one-stop-shop resource includes fact sheets and brochures, as well as preprinted merchandise such as buttons, stickers, and T-shirts. In addition to the general WATER’S WORTH IT-themed materials, there is now a set of customizable fact sheets for the core focus areas — respect, effort, health, future and passion — and a new 30-second PSA that was debuted to hundreds of thousands of race fans who attended last month’s Indianapolis 500.


To further encourage utilities and Member Associations to use the campaign and to celebrate existing efforts, WEF is holding the Your Voice: WATER’S WORTH IT video contest. The top videos showing how the campaign is being used in local communities will be showcased this October at WEFTEC 2012 in New Orleans, La.

For more information, visit

About WEF
Founded in 1928, the Water Environment Federation (WEF) is a not-for-profit technical and educational organization of 36,000 individual members and 75 affiliated Member Associations representing water quality professionals around the world. WEF members, Member Associations and staff proudly work to achieve our mission to provide bold leadership, champion innovation, connect water professionals, and leverage knowledge to support clean and safe water worldwide. For more information, visit

SOURCE: Water Environment Federation (WEF) - WEFTEC 2018