Blueair Unveils Line Of Connected Air Purifiers For National Indoor Air Quality Awareness Month

New Blueair Classic Line Offers Enhanced Purifying Power, Cloud Connectivity, and Sleeker Profile

Chicago, IL /PRNewswire/ - Blueair, a world leader in air purifying solutions with acclaimed filtration technologies and design, today unveiled a new series of Classic purifiers featuring WiFi-enabled Cloud connectivity. Arriving in tandem with National Indoor Air Quality Awareness Month, Blueair's new Classic purifiers deliver a 20 percent boost in clean air delivery, a sleeker profile and quieter performance.

"The Blueair Classic Family is a torchbearer for our mission to ensure people everywhere breathe cleaner air in an urbanizing world where it's in short supply," said Bengt Rittri, Blueair Founder and CEO. "Our Classic line has set the gold standard for air purifiers, a 20-year best-seller, now packing more clean air power into an updated, connected device."

Coming to stores this October, the new units include the Blueair Classic 205, 405, 505, and 605. All four models are newly equipped with Blueair's built-in clean air intelligence technology that integrates seamless WiFi with the standalone Blueair Aware air monitor to help consumers better understand what is polluting their indoor air and to ensure they speedily remove the contaminants.

The Blueair Classic also offers an improved clean air delivery rate (CADR), filtering 20 percent more air on the faster speed setting and a substantially lower noise level and power consumption thanks to improved fan technology. Aesthetically, units are sleeker with a slightly more rounded appearance, have a brighter white finish, and tout an improved user interface hidden by a narrow display flap on the unit's front.

"October is typically the time of year people start migrating indoors, which is significant because indoor air can be more polluted than outside," said Blake Bobosky, EVP Sales and Marketing, Blueair North America. "Blueair Classic purifiers can ease the seasonal transition and remove the pollutants and irritants building up in our homes and workspaces – everything from allergens like ragweed to harmful VOCs given off by paints, building products and scented candles."

The connectivity feature is an added benefit, allowing users to control the purifier through their smart phone or Apple Watch. When linked to the Blueair Friend app and Blueair Aware, consumers can monitor the exact contents of their indoor air and adjust purifier settings remotely.

The new Blueair Classic Family is now available for purchase in the U.S. online and through retailers such as Bed Bath and Beyond, Best Buy and Bloomingdales, with prices ranging from $399 USD to $899 USD. For more information, please visit www.blueair.com/us. 

About Blueair
Blueair is sold in over 60 countries around the world and delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier. For more information, visit http://www.blueair.com/us.